Using Scenario Planning to Reshape Strategy

Rather than trying to predict the future, organizations need to strengthen their abilities to cope with uncertainty. A new approach to scenario planning can help companies reframe their long-term strategies by developing several plausible scenarios.

Ramirez, R., Churchhouse, S., Palermo, A., & Hoffmann, J. (2017). Using scenario planning to reshape strategy. MIT Sloan Management Review, 58(4).

This article by Rafael Ramirez and Ale Palermo in the MIT Sloan Management Review explores how to run scenario planning exercises and integrate long-term thinking about the future with organisational strategy.

It uses the methodology and approach that Firetail designed and ran for the Royal Society of Chemistry in its “Future of the Chemical Sciences” project.

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